Members of The Who were champions of the mod movement in the UK. Considered one of the most influential bands of the twentieth century, The Who have sold over 100 million records worldwide and hold a reputation for their rockin’ live shows.
The band aligned themselves with both the pop art and mod movements of the ‘60s and ‘70s. This accordingly informed their band image—which featured their iconic auto-destructive art, comprising the smashing up of guitars and drums on stage. Closely tied up with these performances was the notion of rebellious self-expression—a notion beautifully encapsulated by the Dr. Marten boot.
The Doc Marten was (and, to some extent, still is) the very incarnation of rebellion—an idea inextricably linked not only to The Who’s musical and visual aesthetic but also to the period of time in which they were most active. According to the Dr. Martens website, ‘Dr. Martens appeal to people who have their own individual style but share a united spirit. People who possess a profound sense of self-expression.’ In an era in which individualism was celebrated, Doc Martens were the ideal match for Pete Townshend.