A decade has passed since Jamiroquai’s Jay Kay told the press he was going to quit music to fly helicopters and meet ‘the right lady to have children with’. In the intervening time, the sonic sounds that shot the group to fame are making a comeback, with young forward-facing US artists citing Jamiroquai as an influence. With this, Jay Kay’s Adidas Countries are back—because, for all that spinning, twirling and body-popping on stage, he needs some serious footwear.
Although the band reached the height of their fame in the mid-nineties, their appeal among the millennial cohort stays strong today. In 2010, Jay Kay’s performance in black and white Adidas Countries may have bolstered this appeal by demonstrating the lead singer’s grasp on modern-day trends.
All about the slightly unexpected and audacious, Jay’s trademark headdress has always set the group apart from the rest. All things considered, the band exploded around the time of the reeling moodiness of grunge. In a world of restrained modern music, the eccentricity of this flamboyant acid-jazz group is a total anomaly. Now, more than ever, their return is most welcome.